When artist and architect Safoura Zahedi was invited to create an installation at Toronto’s Interior Design Show, she needed to find a way to effectively communicate the deeper stories behind her piece—a technically complex sculpture packed with cultural meaning.
Adding to the challenge was a tight timeline: the film production would need to happen concurrently with the sculpture’s fabrication.
Our solution took advantage of the fabrication process, following the artist from ideation to installation, to produce a cinematic two-part mini doc which captures the technical, cultural and geometric complexities of the final piece in an engaging and accessible way.
Filming was done in multiple locations, including the artist’s studio and fabrication space.
It was important to us that, in making the films engaging and accessible, we didn’t oversimplify the story. Through multiple interviews and conversations before filming, along with a careful editing process, we were able to craft a coherent and compelling narrative that preserves the piece’s inherent complexities.
Filmmaking is resource-intensive, so we wanted to ensure our work had a lasting impact beyond the show. By versioning the mini-doc for both screen and social media, we maximized its shareability, while crafting a storyline designed to remain relevant over time.